Advertising Gimmicks.

Just as I was glued to television for the last few days, as ICC champion trophy unfurled itself with many surprises during the tournament, Not a single team has completed 50 overs. The pitch for every matches seems to be under prepared. The team entering semifinals now depends on other performance in the last matches. Bluntly speaking the tournament seems to be lacking competitiveness as well as excitement, which previous ICC tournament held.
But what really caught my attention was, Now with every company coming out with new products in the competitive market, in order to gain upperhand most of the ads they broadcasted were garnished with scientific terms. Bike company proclaims they have Quantum Core Engine. Referigerators highlights they have Green Ion technology. Air-Conditioners have Nanopore for purification, wherelse some other claim they have DNA technology embeddded in there product.
For the buyer these claims really appeals the product, with every possible chance of there sell-out. Should I say these methodology of introducing scientific vagaries in ads is like really misleading the audience. Such scientific claims looks absurd, for individual like me, who are from scientific background. Take for example, this is by no mean is to target a company. Few years ago, a well known reputed fan company came out with fan with PSPO technology, which became a buzz words in commercial ads. Any electrical engineer will tell you, PSPO stands for Peak Speed Performance Output. This is judging criteria for most of the electrical devices, and nothing more. But the comapany seems to have cashed heavily on these term and claimed heavy profit over there product.
The question is not wheter you can use such scientific claims for your product, as it's well known most of the huge companies invest in R&D for there new products, trying to churn out new gadgets and products, better compared to there previous and opponent product. But by highlighting such technical details in ads for your product, without complete information to the audience, just using such technical terms in order to lure customers buying your product. Well these company are very much within the boundaries of commercial laws. So they arent really to framed to be culprit if you end up buying there product in case you get lured by such claims.
Its left to the customers to get themselves acquianted with all the scientific claims, rather than get carried away with such claims, and end up buying up product which not match upto the claim it carried.